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Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

We prefer to be paid by performance for three reasons. Firstly, this is the way our customers want to pay us; there are a lot of poor practitioners of the SEO arts out there and ? until trust has been established ? we understand that you need to see results. Secondly, this makes it easier for us to tailor our prices to companies large and small. Thirdly, we can make more money this way (and we don?t mind admitting that); we want to share in the prosperity we help to create and are confident of the impact we can make on your business.

We prefer long-term engagements for two main reasons. Firstly, organic search engine optimization (our specialty) is all about patience; it can take up to 12 months before the full benefits of our campaign become fully visible to customers. This is partly due to the way search engine algorithms work (by deflating links and pages for age factors) and partly due to the ongoing efforts required to maintain positions. Secondly, we find that longer term relationships help our customers to better define what they are trying to achieve online and this, in turn, helps us to better serve them.