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Appeal to specific interests

Internet marketing places an emphasis on marketing that appeals to a specific behavior or interest, rather than reaching out to a broadly-defined demographic. Traditional media marketers typically segment their markets according to age group, gender, geography, and other general factors. Online marketers have the luxury of targeting by activity. For example, a real estate company can post advertisements on real estate and apartment services websites with the full knowledge that the audience has a related interest.

Internet marketing differs from magazine advertisements, where the goal is to appeal to the projected demographic of the periodical. Because the advertiser has knowledge of the target audience—people who engage in certain activities (e.g., uploading pictures, contributing to blogs)— the company does not rely on the expectation that a certain group of people will be interested in its new product or service.

 

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Cities, towns and real estate agencies in Germany:

Berlin



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SEO Germany - The Great Unknown

In Germany SEO is still a neglected part of internet marketing. German advertisers and agencies mostly didn't grasp yet the high potential of SEO. There are several lively SEO forums around but that's almost all. Search engine optimization was the great unknown until lately. A widely reported SEO contest alleviated the problem just a little. Nonetheless if you watch most of the websites seemingly professional SEO companies have, you might think that they are even to poor to pay a designer...

source:http://onreact.com/seo-germany.php

 

question from Germany:

Hello,

I am from Germany and have a good Photoshop Website. (Not commercial) It was always on number 5 to 6 on the first Googlepage in Germany. (I worked one Year hard for it) I have no Doorwaypages, no Spam, no other wrong things on my Website. I dont know, what I have done wrong exactly??
Since night of 18th January my Photoshop Website is totally out of Google Searchengine. Maybe wrong? Maybe someone was jealousi and reportet wrong? Please help me. What can I do?
I want to work WITH Google, not against.

Greetings from Germany,
W.B.

 

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